THE BUTTERFLY EFFECT
1. Understand you and your space: Dig deep to analyze your business and the competition
2. Build the brand: Carefully curate every detail of your digital presence, from copywriting to website layout
3. Action for attraction: Create a solid foundation and 3-month plan to secure new clients
CV IN A NUTSHELL
Belmond: Social Media Manager Italy & Spain
Musement: Digital PR Manager
We Are Social: Account Executive
Eni: International Press Office
RAI: Client Services Freelance
Master in Media Relations - Università Cattolica
B.A. in Italian and Media Studies - Fordham University
Copywriting that converts
Effective and eye-catching websites and logos
Growth hacking strategies
Investor and media pitching
Social media campaigns with user-generated content
Project management and time optimization
Available for projects in English, italiano & français
IN THE PRESS
Featured in Condé Nast Traveler, GQ Italy, Thrillist, Millionaire, ANSA, Wired and more international publications
Here’s a secret: I took a big risk when I launched my business.
The Butterfly Effect was born from a choice between living in a comfortable cocoon or breaking free and learning how to fly. At the time, I had a fixed-term contract as a Social Media Manager of a luxury hotel chain. But something didn’t feel right. I wanted to be free to build something that was mine, while empowering other entrepreneurs.
The decision was almost instantaneous, and I took the leap without knowing where I would land. I trusted that something incredible was waiting for me on the other side.
Over 2 years later, I am still ecstatic with my decision, and incredible opportunities continue to unfold both in Milan, where I am based, and all over the world. I am living proof that you can absolutely turn your passion into a profitable business.
OUTSIDE THE OFFICE
I was born and raised in The Bronx, but Italy has been my home since 2011. As a child, my dream was to live at the Metropolitan Museum of Art – and who are we kidding, it’s still my dream today.
In my free time, you can catch me experimenting with different forms of meditation, making vision boards, and volunteering with the Global Shapers (initiative of the World Economic Forum).