BECOME THE BRAND EVERYONE KEEPS TALKING ABOUT
Your clients are looking for you just as much as you are looking for them.
I help revolutionary businesses dig deep, realign and reconnect with their soul in order to create cult brands that everyone keeps talking about.
Are you ready to become unforgettable?
Read more about who I am and what makes The Butterfly Effect cause such a stir.
“Elena has not only given me the confidence to move forth with my business plan, but also solid advice on how to do so. With her intuitive perception of me and judge of character, she has guided me with the necessary steps to move forward. Aside from her business demeanor and knowledge in the field, Elena officially has the BEST laugh”
“Elena brings a unique mix to her approach to marketing: she is creative with eccentric yet feasible ideas, and very determined in doing what it takes to make the project a success.”
“Elena’s energy is unstoppable, contagious and invigorating! She has a natural ability for branding and storytelling, and her enthusiasm and campaigning in my success are amazing.”
Vulnerability is scary, but at this point I am more afraid of what I would lose if I were to let that tiny, shaky voice in my head win.
“It is easier to find men who will volunteer to die, than to find those who are willing to endure pain with patience.” Julius Caesar
I wonder if my neighbors have learned all the words to “Too Late to Turn Back Now” by Cornelius Brothers & Sister Rose, considering I’ve had it on repeat for the last week.
Putting off a difficult task until later makes it more difficult, more burdensome. Instead, do it now.
Nadia is my best friend, and one of the most brilliant people I know. We met in 2003 in Biology class during our freshman year of all-girls Catholic school as we dissected a pig while listening to Tupac.
"Our thoughts are just fake news”. I consume a lot of content about mindfulness and returning to the present moment, but this simple analogy HIT ME.
The other day, while walking from an appointment near Wall Street to one in the East Village, I found myself in Tribeca. I’m not used to seeing skyscrapers much anymore since I moved to Palermo, so I usually have my head in the clouds (literally) when I’m in New York.
The MET is my favorite place on Earth, and carving out a few hours at the museum was a non-negotiable for my time in New York. I must have visited over 100 times, and each time I go back I feel like I’m catching up with old friends who are excited to see me and show me something new about themselves.